Even the biggest brands in the world had to start somewhere, and from these humble beginnings, many of these entities went on to become multi-billion dollar companies in the global market. Although time and effort may have been needed, most wouldn’t be where they are now without carefully developed marketing strategies. In this blog post, we’ll be talking about the most effective solutions available to small businesses to maximize their reach and enhance their profitability.
Why is marketing important for small businesses?
Consider this for a moment. You’re a small business owner, you’ve just set up your company, and now you’re faced with one huge obstacle – actually making money. Without visibility, even the world’s highest-quality services or products can be overlooked because if people don’t know that you exist, how will they pay you for what you offer? This is why marketing is so important for small businesses, whether you’re already established or still in the start-up phase. Marketing can make a huge difference to your profits, and with careful planning, you could go from a small entity to a global phenomenon.
Most effective marketing strategies for small businesses
Email marketing campaigns
One of the quickest and easiest ways to reach a target audience whilst negating the need to spend money is via email marketing. These types of campaigns can be quick and easy to manage and range from sending a simple email to a prospective client to engaging in a full-on strategic endeavor, where you work to nurture the potential client from introduction to the sale.
Another effective method of marketing is blogging. Whether you establish a blog to attract an audience or to insert your own affiliate links and make sales from the commission, your options will be almost endless. The more effort you make, the better the results can be, and there are bloggers out there that make extra cash, as well as those that pull in 6 and even 7 figures a year. You can also use a blog to promote your brand and services to an audience that you would never have reached otherwise.
SEO, or search engine optimization, is useful if you have cash to spend and want to increase your online visibility. Depending on your target market, the competition might be fierce, and so SEO is best paired with a content strategy like blogging, but over time, you’ll begin to notice your site’s visibility improving and your audience growing.
If you don’t have time to wait for an SEO strategy to take effect, then paid advertising is a good way to showcase what you are offering whilst paying each time you display an ad. There is a multitude of options, many of which will be covered below, but generally speaking, paid advertising is an effective way to get your name out there in exchange for paying to be seen.
As mentioned above, there are many options to take advantage of paid advertising, and using social media is just one of them. Below you’ll find a few techniques available to users of social media, and when done properly, you could reach tens of thousands (if not more) people at the press of a button and with minimal fuss.
The biggest social media platform in the world, Facebook offers a great solution for those wanting to market their products or services. By investing in Facebook ads, you could promote your services to a specific demographic, and as Facebook takes care of the target market research itself, they’ll show your ads to the audience that is most likely to interact with what you have on offer.
Another effective marketing tool, Twitter, makes it possible to take your advertisements directly to an audience, with options to repeat or make new ads. Their payment system is straightforward, and many marketers use this platform to promote specific products, but it can also be used to increase the visibility of a company name and take it from outside to directly inside a person’s home via their mobile phone, desktop PC, or laptop, whereby ads are clearly and prominently displayed.
Considered the best networking platform in the world, LinkedIn can be ideal for small businesses that want to connect with potential customers and investors. By being able to talk directly to a target market, you can focus on singular conversations or send multiple messages out and then follow up with whoever happens to respond. However, you will need to put in a little effort because LinkedIn is a personal platform for those wanting to network and expand their contacts. There is also an advertisement option, but it’s not considered as wide-reaching as Facebook.
Owned by Meta, which is the governing entity of Facebook, Instagram brings a new way to market in the form of photos, videos, and advertisements. You could build a following, promote your products and services, and then sit back as viewers come to you for your latest content. Over time, this form of influence can be a great way to enhance your visibility, and if you go on to build a huge following, this could even add a new source of income from other companies wanting to use you to promote their own services.
Influencers constantly find themselves receiving requests for promotions via their channels, namely Instagram or YouTube. If you have the budget and want to enjoy a shout-out from an influencer, this can be an effective way to market your services, and the more followers that they have, the more likely you’ll be to receive new customers in exchange for paying for the post or mention.
Set up your company with Workhy
There are simply so many ways for a small business to market its services, especially online, where the market is global. With the help of Workhy, you could set up your own legally recognized entity within the United States and then invest in a marketing strategy that suits you before watching your profits soar to new heights. With services including bookkeeping, tax filing, tax ID applications, and even online bank account setup – Workhy’s skilled team can take care of the technicalities so that you can focus on promoting your brand and products. Visit the website to set up your company with Workhy now.